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McDonald’s to Introduce New Menu Items in Australia

McDonald’s to Introduce New Menu Items in Australia



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McWraps, breakfast items, and salads are on their way

Australia will be introducing new menu items next week, including salads and McWraps.

McDonald’s will be introducing the McWrap in Australia starting next week, according to Burger Business.

Currently McDonalds’ best-selling item McWraps can already be found in 33 markets around the world.

Flavor choices will include chicken & spicy mayo, chicken & aioli, and chicken & honey soy.

They will also be introducing a selection of breakfast wraps and salads. Breakfast seems to be a hot item for McDonald’s locations Down Under, so there will be a Bacon, Egg & Tomato Wrap and English Brekkie Wrap (which is still under wraps, literally).

And if that weren’t enough, McDonald’s will also be introducing two new salads: Crunchy Noodle Chicken Salad and Warm Chicken Salad with a choice of sweet sesame soy, zesty Portuguese, balsamic, and Italian dressings.

We wish there was some way to try all of these items without enduring the plane ride across the Pacific Ocean to Australia. Is anyone else curious to find out what an English Brekkie Wrap is?


This Is What a McDonald's Menu Looked Like in the 1980s

When we were growing up, a trip to McDonald's made any day extra special. Mere mentions of our favorite breakfast or lunch menu items flood us with nostalgia and send us right back to childhood. Some of these popular offerings survived through the years, while others couldn't compete and fell to the wayside.

If you grew up in the 1980s, you saw a new wave of McDonald's instant favorites grace menus across the United States. While some of these new items took off with the public, other items meant to compete with fast-food chains like Pizza Hut or Burger King wouldn't last. Let's take a trip down memory lane to conjure up some of the best-loved McDonald's favorites that popped up or became mainstays in the '80s and explore some novelties that disappeared as fast as they came.

And for even more about the chain, don't miss these 30 Crazy McDonald's Facts That Will Blow Your Mind.


How Fast-Food Chains Cook Up New Menu Items

Sonic tests new recipe ideas in its culinary innovation center.

When it comes to introducing new menu items, fast-food chains say it’s important to keep one basic truth in mind: For every Egg McMuffin, there are plenty of Pastrami Burgers.

That is, for every idea that works, there are hundreds that fail to hit the mark. The Egg McMuffin, an item created by a McDonald’s franchisee, is the quintessential success story: After its launch in 1972, it not only became a big seller, it also helped establish McDonald’s as a go-to place for breakfast. (And it eventually spawned a whole breakfast-sandwich industry: Can you say Waffle Taco?)

By contrast, the Pastrami Burger, an item introduced last fall by the Back Yard Burgers chain, had a lifespan of just eight weeks. “I enjoyed the product a lot, but it did not resonate well with our consumers,” says company CEO David McDougall.

Indeed, chains say it’s very rare for a product to make it past the testing stage. Yet, the chains test—or, at the very least, consider—scores of items in any given year. The reason they’re willing to take such chances is because of what’s at stake: Americans spent $274 billion eating at the top 500 chain restaurants in 2014, according to market researcher Technomic. And the industry has become highly competitive, with fast-casual chains like Chipotle , Five Guys and Panera Bread increasingly vying for consumers’ attention. Consider that industry giant McDonald’s saw its sales decline by 1.1% last year while such upstarts as BurgerFi and Habit Burger Grill saw increases of 111% and 46%, respectively, according to Technomic.

“Chains have no choice but to invest heavily in research and development, so they can stay relevant to the modern consumer,” says Greg Wank, a partner at Anchin, Block & Anchin, a firm that provides accounting and advisory services to the food and beverage industry.


McDonald's is adding 6 new items to menus today including limited edition Grand Big Mac

Restaurant chain McDonald&aposs is adding six limited edition items to its menu today including a Grand Big Mac.

On February 10, the fast-food giant will introduce a new six-week menu, comprising of a larger Big Mac and a new Homestyle Crispy Chicken burger.

A classic Big Mac is made up of two beef patties, special sauce, lettuce, cheese, pickles, and onions and is sandwiched between a three-piece sesame seed bun. The latest version will be bigger in size.

McDonald&aposs confirmed the return of the meal in an update to fans last week.

The burger will be available from 11am today until March 23, priced at £4.39 alone or £5.79 with a meal.

What&aposs new to the McDonald&aposs menu?

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McDonald&aposs is switching up its menu from February 10, - here&aposs what&aposs on offer:

Grand Big Mac: £4.39 for just the burger, or £5.79 for a medium meal

Grand Big Mac with Bacon: £4.79 for just the burger, or £6.19 for a medium meal

NEW Homestyle Crispy Chicken: £4.79 for just the burger, or £6.09 for a medium meal

Mozzarella Dippers: £1.89 for three dippers or £5.09 for nine dippers

McFlurry Flake: 99p for mini size, or £1.39 for a regular size

McFlurry Raspberry Flake: 99p for mini size, or £1.39 for a regular size

The Homestyle Crispy Chicken burger - the only product that hasn&apost featured on previous limited edition menus - is priced at £4.79, or £6.09 for a meal. It is made up of chicken, hot and spicy mayo and caramelised onion compote, lettuce, bacon, red onions, and cheese.

Mozzarella Dippers, meanwhile, are cheese sticks coated in breadcrumbs, served with a salsa dip, and come in a sharing box of nine for £5.09, or three dippers for £1.89.

The last menu additions are McFlurry with Flake, and the McFlurry with Raspberry Flake, which will be available in regular and mini sizes, priced at £1.39 and 99p.

But the menu change does mean McDonald&aposs now no longer sells Kastu Nuggets, the Big Tasty and Galaxy Salted Caramel McFlurry.

These were introduced to the menu on November 30 but only for six weeks, with the restaurant chain having stopped selling them yesterday, February 9.


The Apple Pie McFlurry

This dessert is one of the more simple secret menu items but probably one of the tastiest.

The best way to create this treat is to order a fresh hot Apple Pie and a plain McFlurry, then using the sturdy McFlurry spoon you can crumble, swirl and mix in your Apple Pie into the soft serve.

For those on a budget, others online have suggested ordering a soft serve cone and Apple Pie, then simply dipping your pie into the soft serve with each bite.


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Offering customers healthy options, the fast food chain has introduced a line of real blended fruit smoothies with the option to add a protein booster

The line-up includes a a variety of chicken McWraps and a new breakfast item, omelette wrap

'We are constantly listening to what our customers want and innovating our menu to provide even more choices at Macca's,' she said.

'As our chicken menu continues to grow, we're also introducing a variety of on-the-go lunch options like chicken McWraps and salads made with RSPCA-approved chicken breast.'

The line-up will also include a new breakfast menu item, the omelette wrap, made with Aussie cage-free eggs wrapped around rasher bacon, spinach, grilled onions and a tomato onion relish.

McDonald's new menu items

Mixed Berry Smoothie: Mixed berry syrup made from real fruit blended with crushed ice and water - with the option to add a protein booster (Standard smoothies: medium $5.20 or large $5.70. Smoothies with protein: Medium $6.20 or large $6.70)

Tropical Smoothie: Tropical syrup made from real fruit blended with crushed ice and water - with the option to add a protein booster. (Standard smoothies: medium $5.20 or large $5.70. Smoothies with protein: Medium $6.20 or large $6.70)

Omelette Wrap - $5.95: A spinach omelette made with 100% Aussie cage-free eggs wrapped around rasher bacon, spinach, grilled onions and a delicious tomato onion relish

Aioli Chicken McWrap - $7.95: Grilled or crispy chicken paired with diced lettuce, tomato and aioli in a wholemeal tortilla

Honey Soy Chicken Salad - $9.95: Grilled or crispy chicken paired with diced lettuce, salad mix and crispy noodles, topped with a delicious honey soy dressing

Classic Chicken Salad - $9.95: Grilled or crispy chicken paired with diced lettuce, salad mix, grape tomatoes and pepitas, topped with a delicious balsamic glaze


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The smoothies are available anytime at McDonald’s stores Australia-wide and are permanent menu items.

The beverages join several other permanent additions to the Macca’s menu.

From Wednesday, McDonald’s will also launch a new breakfast omelette wrap, two new chicken wraps and two new salads.

The new McDonald’s Omelette Wrap. Credit: Supplied

  • Omelette Wrap - A spinach omelette made with 100 per cent Aussie cage-free eggs wrapped around rasher bacon, spinach, grilled onions and a delicious tomato onion relish. Available at breakfast only
  • Honey Soy Chicken McWrap - Grilled or crispy chicken paired with diced lettuce, dryslaw and a delicious honey soy dressing in a wholemeal tortilla
  • Aioli Chicken McWrap - Grilled or crispy chicken paired with diced lettuce, tomato and aioli in a wholemeal tortilla
  • Honey Soy Chicken Salad - Grilled or crispy chicken paired with diced lettuce, salad mix and crispy noodles, topped with a delicious honey soy dressing
  • Classic Chicken Salad - Grilled or crispy chicken paired with diced lettuce, salad mix, grape tomatoes and pepitas, topped with a delicious balsamic glaze

The new Aioli Chicken McWrap at McDonald’s. Credit: Supplied


McDonald’s Australia launch nine new menu items – including protein smoothies and on-the-go lunches

  • McDonald’s Australia is set to launch new range of menu items from February 17
  • The nine new items include protein smoothies and on-the-go lunch options
  • Items include variety of chicken McWraps, salads and a breakfast omelette wrap

By Cindy Tran for Daily Mail Australia

Published: 19:51 EST, 15 February 2021 | Updated: 21:04 EST, 15 February 2021

McDonald’s Australia has delighted diners by announcing a new range of menu items – including gym-worthy protein smoothies and on-the-go lunch options.

Restaurants around the country will be serving up nine never-before-seen items from Wednesday, February 17 – and they are here to stay.

Offering customers healthy options, the fast food chain has introduced a line of real blended fruit smoothies with the option to add a protein booster.

McDonald’s has delighted diners by announcing a new range of menu items – including protein smoothies and on-the-go lunch options like chicken or omelette wrap and salads

‘Our new Mixed Berry or Tropical fruit smoothies feature at least one serve of fruit, no added sugar and no artificial colours, flavours or preservatives,’ Amanda Nakad, McDonald’s Australia’s marketing manager, said.

‘To give our customers more choice, we’ve also launched protein smoothies for an extra boost available in both flavours.’

Other new items include a variety of chicken McWraps and salads.

Offering customers healthy options, the fast food chain has introduced a line of real blended fruit smoothies with the option to add a protein booster

The line-up includes a a variety of chicken McWraps and a new breakfast item, omelette wrap

‘We are constantly listening to what our customers want and innovating our menu to provide even more choices at Macca’s,’ she said.

‘As our chicken menu continues to grow, we’re also introducing a variety of on-the-go lunch options like chicken McWraps and salads made with RSPCA-approved chicken breast.’

The line-up will also include a new breakfast menu item, the omelette wrap, made with Aussie cage-free eggs wrapped around rasher bacon, spinach, grilled onions and a tomato onion relish.

McDonald’s new menu items

Mixed Berry Smoothie: Mixed berry syrup made from real fruit blended with crushed ice and water – with the option to add a protein booster (Standard smoothies: medium $5.20 or large $5.70. Smoothies with protein: Medium $6.20 or large $6.70)

Tropical Smoothie: Tropical syrup made from real fruit blended with crushed ice and water – with the option to add a protein booster. (Standard smoothies: medium $5.20 or large $5.70. Smoothies with protein: Medium $6.20 or large $6.70)

Omelette Wrap – $5.95: A spinach omelette made with 100% Aussie cage-free eggs wrapped around rasher bacon, spinach, grilled onions and a delicious tomato onion relish

Aioli Chicken McWrap – $7.95: Grilled or crispy chicken paired with diced lettuce, tomato and aioli in a wholemeal tortilla

Honey Soy Chicken Salad – $9.95: Grilled or crispy chicken paired with diced lettuce, salad mix and crispy noodles, topped with a delicious honey soy dressing

Classic Chicken Salad – $9.95: Grilled or crispy chicken paired with diced lettuce, salad mix, grape tomatoes and pepitas, topped with a delicious balsamic glaze


McDonald's Is Going to Make Happy Meals Much Healthier

The Happy Meal menu at your local McDonald's is about to look a lot different &mdasha nd it's a big move to make the kids' menu healthier. The company announced Thursday that by 2022, they will offer "more balanced" Happy Meals in 120 different markets around the world.

That means at least half of the Happy Meals on menus around the world will be under 600 calories and under 650 mg of sodium, with less than 10 percent of calories from saturated fat and less than 10 percent of calories from added sugar. Right now, 28 percent of Happy Meals in 20 markets meet those criteria. So McDonald's says they plan to add new items to the menu, remove some items, and reformulate others. Aside from those guidelines, they will also work on removing artificial colors, flavors, and preservatives when they can, and will be transparent about nutrition information for customers.

In the United States, things are going to move quickly. By this June, McDonald's promises to have all Happy Meal menu options be 600 calories or fewer, plus they will fit the new criteria for sugar and saturated fat. Seventy-eight percent of Happy Meal options will fit the sodium requirement. They'll do this by limiting the menu to a hamburger, 4-piece Chicken McNuggets, and 6-piece Chicken McNuggets. They'll only include a cheeseburger if a customer requests it. They'll also replace the small fries with a kid-sized fries in the 6-piece McNugget meal, reformulate the chocolate milk to have less added sugar, offer bottled water as an option, and sell a different version of their apple juice with less sugar.

This isn't the first time McDonald's has made moves to make Happy Meals healthier. According to NPR, McDonald's removed soda as a listed option on Happy Meal menus, and now has noticed an increase in Happy Meals ordered without soda as a drink. Instead, more than half of Happy Meals ordered now include water, milk, or juice.


But how does it taste?

The financials are fascinating. But at the end of the day, two things matter when you're selling food: How does it taste, and can you create a demand frenzy?

I haven't tried the McDonald's Crispy Chicken Sandwich myself (see above). But, at least one analyst who tried the sandwiches in Tennessee and covers the chain is bullish. It "tastes really good" the analyst reported this week.

Given the scale and scope of introducing a new menu item at McDonald's, it's clear this was in the works prior to Kempczinski's taking over.

But Kempczinski was the head of McDonald's for the United States market before this, so it's something he would have likely been deeply involved in.

It's only a chicken sandwich, I want to say. But, who knew a chicken sandwich could have so many repercussions?


Watch the video: First and Biggest McDonalds in Russia at Pushkins Square, Moscow. Real Russia (August 2022).